History of Atlanta United Football Club

As the largest metropolitan area without an MLS franchise, Atlanta Falcons owner Arthur Blank's AMB Group submitted a bid in 2008 for an expansion franchise, but withdrew the bid in early 2009 due to its inability to get a stadium built.


Despite the withdrawal of the bid, Dan Courtemanche, MLS's executive vice president, said on July 10 that regular discussion with Blank regarding Atlanta's potential as expansion market were occurring.

On May 2011, the NHL's Atlanta Thrashersrelocated to Winnipeg and became the Winnipeg Jets. The Thrashers relocation helped re-start the efforts and talks of bringing an MLS expansion team to Atlanta.

In May 2012, while the Falcons' proposed new stadium was going through the approval process, MLS Commissioner Don Garber cited Atlanta as one of three "intriguing" markets for future league expansion. Additionally, when Blank presented his case for a new stadium at the Falcons' annual meeting with season ticket holders, he stated that an additional benefit of the stadium was that it could help attract a Major League Soccer franchise and potentially host World Cup matches. Later that year, in November, Garber said that if the Falcons could complete plans for a new stadium, MLS would "try to figure out how an MLS team could be part of their plans."

Rich McKay, Falcons president and CEO, said in 2013 that the team was "open to various options, including [its] ownership of a team or someone else owning a team". Dan Courtemanche said, "We are big believers in the Atlanta market," and cited the city's growing Hispanic population and corporations that could serve as its sponsors.

Then, in March 2013, the city and the Falcons agreed to financing terms, and in May 2013, the Georgia Department of Economic Developmentboard approved $30 million in bonds to finance the land purchase for the new stadium. The stadium was set to open in 2017 and could be configured for professional soccer.

Atlanta remained at the top of the list for an MLS expansion team, as Garber, in the December 2013 MLS State of the League address, emphasized that it was a goal to continue to expand in the southeast, and added, "if we can continue to advance our discussions positively with Arthur and the [Atlanta] Falcons, we hope to be able to get a situation finalized so that could potentially be our second team.

Orlando being the first, maybe Atlanta or Miami would be the second or the third." In December 2013, Garber said the league was making progress in discussions with the Falcons and that the stadium situation was finalized. Negotiations continued with Courtemanche saying in January 2014 that Atlanta "remains a great prospect for MLS expansion,"and in February 2014, Rich McKay confirming the parties were "far along in negotiations."

Finally, on April 16, 2014, Blank announced that MLS had awarded an expansion franchise to his group to begin play in 2017. Atlanta became the second franchise awarded in the southeastern United States in five months, following the Orlando City SCannouncement in late 2013. The Southeast had been without any MLS team since the Miami Fusion and Tampa Bay Mutiny clubs were dissolved in 2001.

Atlanta lost their first regular season MLS game 2–1 to New York Red Bulls at Bobby Dodd Stadium with 55,297 in attendance. Yamil Asad scored the goal, becoming the first goalscorer in club history. A week later, they registered their first MLS win on the road with a 6–1 away defeat of fellow expansion team Minnesota United FC.

Atlanta United registered their first MLS home win on March 18, 2017 against Chicago Fire who were down to ten men in the eleventh minute, with a 4–0 final score front of a sold-out Bobby Dodd Stadium. In their move to Mercedes–Benz Stadium, the team led the league in attendance averaging more than 48,000 in their home matches, breaking attendance records in U.S. soccer history.

In their first season, Atlanta clinched a berth in the playoffs finishing in fourth place. In their first playoff game, in the opening knockout round, United faced Columbus Crew SC in front of an MLS playoff record of more than 67,000 spectators at Mercedes-Benz Stadium. After 120 minutes of scoreless action the match was decided through penalties where United were eliminated.

COLORS AND BADGE

Arthur Blank stated that fans would be involved in choosing the name, logo and "a color scheme that'll work with the red and black with a little bit of gold mixed in" (the colors used by the Falcons when they launched in 1966).

On June 25, 2015, Sports Illustrated reported that the team will be named Atlanta United FC. The official announcement of the team's name took place on July 7. Franchise president Darren Eales explained that the name was chosen based on a survey of the team's supporters and used words the supporters most positively related to the potential team. Eales also stated that the Founder's Group meeting would still be held on July 7 and the logo for the new team would be unveiled.

SYMBOLS

The team's name, logo and colors were unveiled on July 7, 2015. The logo features a circle reminiscent of the city's seal and Olympic heritage with a bold "A" at the center of the circle. Behind the "A" are five black and red stripes representing the five pillars of the club: unity, determination, community, excellence and innovation.

 The team's official colors are black (a symbol of strength and power), victory red (representing pride and passion), and gold (epitomizing a commitment to excellence). The team has become unofficially known as "The Five Stripes" based on the five pillars of the club.

MAIN STADIUM ATLANTA UNITED FC

1- Marcedes-benz


While Mercedes-Benz Stadium, which is also home to the NFL's Falcons, has a capacity of up to 83,000. Stands are retractable to accommodate a larger field and allow better sight lines, while curtains are used to close off the upper section to create an intimate atmosphere.

Blank also said, "There will never be an MLS game in Atlanta where NFL lines are shown on the field." When it opened in 2017, its capacity for soccer was set to 71,000 which will be artificially reduced to 42,500 for all but two regular season games. In January 2016, the opening of the stadium was pushed back three months to June 2017.

Atlanta United was originally scheduled to move into Mercedes-Benz Stadium on July 30, 2017; however, the complexity of the eight-panel retractable roof caused another delay in the stadium's opening, and the club's first match in the new stadium took place on September 10, 2017, against FC Dallas. The match against Orlando City SC on July 29, 2017, was moved to Bobby Dodd Stadium, and two home fixtures scheduled in August were moved to later dates. Steve Cannon, CEO of Atlanta United's parent company AMB Group, stated that no further home matches would be hosted at Bobby Dodd Stadium after July due to the Yellow Jackets having priority for the stadium.

In August 2015, Atlanta United FC announced plans for training facilities and team headquarters.

2- Bobby Dodd Stadium


The club played its home matches in the first half of the 2017 MLS season at Georgia Tech's Bobby Dodd Stadium until Mercedes-Benz Stadium was completed in construction. Although the club sought a balanced home-and-away schedule for their duration at Bobby Dodd Stadium, Atlanta United did not play at home for most of April to avoid conflicts with the Yellow Jackets' spring football scrimmages.

According to club officials, the Georgia Dome was not considered a viable option to temporarily host the club, as delaying the Dome's planned demolition would also delay the completion of Mercedes-Benz Stadium.

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